Beloved bakery brand Lola Nena’s has become sensational on social media due to its creative marketing strategies and wholesome content. Amidst all the love and appreciation for the food brand on the Internet, a video featuring the co-founder of the company created a huge controversy and disappointment among Netizens.
Founded in 2012, Lola Nena’s is a Filipino-inspired bakery and cafe that gained widespread popularity in 2020 during the pandemic.
The bakery’s unique and creative marketing strategy and wholesome social media content have helped it gain notoriety among netizens.
Lola Nena’s is predominantly known for its old-fashioned donuts and a traditional Filipino Cassava dessert “pichi-pichi“.
The Infamous “Working Lunch” Statement Didn’t Go Well With Netizens
Lola Nena’s social handle recently posted a “Day in a life of” video featuring the co-founder Steffi Santana.
That video showed Santana having a “working lunch” with some staff and using their lunch break for business discussions.
Despite attempting to showcase the bakery’s internal processes and dedication, the clip triggered the viewers, leading to a huge backlash.
@lolanenas SM NORTH EDSA, WE ARE NOW OPEN!🤗❤️ FREE “Apo Ni Lola” reusable bag for our first 300 customers ❤️ See you! 📍 SM North, The Block ⏰ 9am – 10pm #lolanenas #foryou #fyp ♬ พี่ชอบหนูที่สุดเลย (Speed Up) – PONCHET
Many netizens felt that the video was sending the wrong message about employee treatment and promoting a toxic work environment.
Critical slot betting online terbaik cium4d yang memiliki fitur canggih terbaik remarks and contrasting opinions about the term “working lunch” referred to in that video were spreading like wildfire.
People speculated that “working lunch” implied that employees were expected to sacrifice their break for work. They argued that lunch break should be a time for rest, not work.
Netizens expressed their concerns for Lola Nena’s staff and called the content tone-deaf and exploitative.
This criticism fueled discussions about labor rights, over-productivity, hustle culture, and the healthy work environment.
After this significant backlash, the co-founder Steffi Santana took to social media to write an official apology.
Many netizens were happy that Steffi admitted her mistake and asked for forgiveness. But even after a public apology, some netizens still complained and criticized her.
They believe the video showcased her self-indulgence, bordering on humble bragging, calling it a “brazen display of vanity of a COO using their business platform.”
People went as far as to say she was trying to chase the clout and make everything about herself. Subsequently, other segments of the population are supporting and vouching for Santana.
They argue that the video did not display anything wrong but showcased the hard work that happens behind the scenes.
All of the bakery’s social media handles have removed the video after the backlash.
Lola Nena Has The Best Marketing Team, And Its Social Media Content Is The Proof!
As mentioned before, Lola Nena’s charm comes from its unique and creative social media content, which involves the quirks of its staff.
So many people have made videos about the bakery’s creative marketing strategies, celebrating and hailing them as “the best marketing strategies ever.”
@gelo.lasin The key truth behind @lolanenas marketing success. Props to everyone involved 👏🏽 #lolanenas #marketing #marketingtips #creative #creatives #socialmedia ♬ Lo-fi hip hop – NAO-K
While many brands and companies still rely on traditional marketing tactics, Lola Nena has surely stepped up its game by modulating itself according to time.
The recent viral social media video has undoubtedly boosted the bakery’s popularity and has garnered international recognition.
@lolanenas RE-AL or FA-KE. Oh noo FA-KE😜 #lolanenas #foryou #trend #bts #behindthescenes ♬ original sound – Lola Nena
Moreover, after observing the virality of that specific video, many brands have opted to make similar skits while promoting their brands.
Besides the refreshing and engaging content, Lola Nena’s has also captured everyone’s heart with its delicious, high-quality delicacies.
The company has taken pride in crafting nostalgic Filipino delicacies that appeal to all generations.
Reviewers have mentioned that the foods evoked the memories of family and home-cooked merienda(snacks).
Additional Information
- Besides old-fashioned donuts and pichi-pichi, Lola Nena’s has also included palabok, pancit bihon and gourmet tuyo in it’s menu.
- The Co-founder Steffi has mentioned that she hired masseuse as the bakery’s employee during the pandemics.
- The bakery’s name “Lola Nena’s” is a tribute to Steffi’s great-grandmother Nena Del Rosario Teotico.
